VERVE™
A branding project for a revolutionary fuel cell coating. Dr. Hazem Tawfik of SUNY Farmingdale approached me about championing his product that is ready to commercialize. He developed and patented a fuel cell coating that prolongs the use of fuel cells to 30 years, as apposed to 6 months. Also it improves electro-conductivity. I accepted the position of project coordinator, and got set to making a working title for this coating. Michele Gilman, my wife and PR VP for Gilman Industries helped me with the name. She looked for synonyms that described the coating's function. verve vərv/ noun vigor and spirit or enthusiasm. even optically, the word looked right.